Converting Subscribers Into Sales
In the last two lessons we talked a lot about value and trust, because they are the foundation of a high quality list. When you offer value to your subscribers they will trust you and when they trust you they will follow and buy from you.
The ultimate goal of any email marketing campaign is to convert subscribers into buyers. If anyone tells you differently then they must not be in business to make money. I’m assuming that you are, so we are going to dive right in to the topic of leading your readers from one offer to the next.
You may not realize this, but the first contact you make with your subscriber is an offer. You offered them something in exchange for their email address, right? Maybe an ebook or short report. Just because its free doesn’t mean it’s not an offer.
That is your initial transaction. It shows that they are interested in what you have to offer, so its your job to keep the ball rolling and offer more. Now, many people will tell you that you should wait to ask for the sale until after they have been on your list for a while, but I recommend striking while the iron is hot.
They’ve already proven that they are interested by clicking subscribe so why not seal the deal by enticing them to make a purchase? It doesn’t have to be a big purchase just something to get them invested in paying attention to what you have to say.
It’s a proven fact that people will pay far more attention to something that they purchase, than something that they get for free. Think about that for a minute!
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